Most people learn investing from tips. We'd like to change that.
Good information shouldn't be hard to find
First-time investors in India hear a lot of noise: forwarded messages, ads, people promising quick returns. Very little of it explains how investing actually works.
We're a small research team, led by our founder, a CFA Charterholder. Our team has experience handling billions of dollars for institutional clients, and has worked with retail investors for the last five years. We spend our time reading data and reports, and we think the basics should be explained plainly, at a price most people can manage.
So we teach. We don't sell tips, we don't name stocks to buy, and we don't tell you what to do with your money. We help you understand enough to decide for yourself.
Four rules we teach by
We teach. We don't tip.
No stock names, no "buy now" calls, no personal advice. Education only.
We show our sources
Every number we use carries where it came from and when. If we can't source it, we don't show it.
We say when we don't know
Markets are uncertain. We'd rather tell you that than pretend otherwise.
We keep it affordable
Learning the basics shouldn't cost more than a meal out. That's why the class is ₹199.
Risk is the price of growth. It's never zero.
Risk first, then returns.
Different kinds of investments go up and down by different amounts. Things that can grow more over long periods usually swing more along the way. Nothing is risk-free, and anyone who says otherwise is selling something.
We teach risk as three questions: When will you need this money? How would you feel if it fell for a while? What happens if you're wrong? Your answers matter more than any prediction.
The people behind the research
We only list real, verified people here.